Pot has been a part of art for as long as anyone can remember. However, Tweed Inc., Canada’s largest legal medical marijuana producer has taken to mixing pot and art like no one ever has before. Tweed announced it had started an artist in residence program.
Ezra Soiferman is Tweed’s First Artist in Residence
Tweed has chosen Montréal based documentary filmmaker Ezra Soiferman to be the company’s first artist in residence. Soiferman is no stranger no cannabis connected projects. He co-directed the 1993 film Pressure Drop about medical marijuana. He also was the driving force behind Hemp for the Homeless. This 2006 project donated hemp food and clothing kits to several Montreal homeless shelters.
More recently, Soiferman was involved with Grass Fed. This CBC Documentary channel film followed comedian Mike Paterson, who suffers from sciatica, a painful nerve condition, as he discussed cannabis edibles. Patterson is a customer of Tweed Inc. It was this project that brought Soiferman to the attention of Tweed and its Chief Creative Officer, Martin Strazovec.
Tweed Inc’s Plans
Tweed is a wholly owned subsidiary of the Canopy Growth Corporation and is based in Smith Falls, Ontario. Canopy Growth bills itself as the world’s largest diversified cannabis company. It is also the first federally regulated, publicly traded cannabis producer in North America.
Tweed is one of the most powerful and influential corporate voices in the legal marijuana industry. Even as Prime Minister Trudeau plans to create a new legalized recreational marijuana program, Tweed continues to use its political connections to make sure it’s profitable medical marijuana business is not simply cut out when legalized recreational marijuana does come to Canada.
Strazovec commented that the role of Soiferman at Tweed would be to “…tell our story in creative ways and to make memorable and unique first impressions”. The plan is to bring art to cannabis and cannabis to art. The second one of those would not seem difficult to pull off.
Soiferman’s first project as artist in residence is called The Walls of Montreal. It is a music video made out of different photographs instead of moving images. The video will premier August 26 at the N.D.G. Off the Wall Film Festival in Montreal.
Soiferman’s turn as artist in residence is scheduled to be a year. He hopes to “produce work that educates, entertains, and even enlightens.” Soiferman called his chance to work as the artist in residence at Tweed to be the highlight of his career.
Soiferman has not officially announced any other projects, but he will undoubtedly have more to offer in the months to come. His next projects will be officially announced through Tweed Inc.
Soiferman is a gifted filmmaker with a passion for his craft. He is also been an important voice in the normalizing of marijuana. While nobody knows what form Spiderman’s next projects will take, it is certain they will be amazing and will push forward the importance of medical marijuana.